Do Gooder and Number Woman have successfully combined their super-powers to make mobile phone calls to essential services in Australia affordable for the people who most need them.
So what’s the issue?
Calling essential services such as charity helplines, Centrelink, legal, medical and banking services shouldn’t cost a lot, but calling 1800 “freecall”and 13/1300 local-rate numbers from your mobile can cost up to $1.78 per min. That soon adds up when you’re held in a queue! The Aussie trend of increasing mobile phone use and falling land-line use now disadvantages those who can least afford it.
Fighting unfairness - sounds like a job for Do Gooder and Number Woman
Since May 2011, the do-gooders at the Australian Communications Consumer Action Network (ACCAN) and their formidable super-hero Number Woman have been lobbying phone companies to provide Fair Calls For All.
When ACMA, the communications regulator, held a public inquiry into the issue there was a small window of opportunity to show how many people and businesses actually support a change for fair calls for all.
At first ACCAN considered creating their own inquiry submission campaign tool on their website, but that would mean hiring people to build it from scratch. Like many non-profit campaigners, they didn’t have that kind of time or money.
So they turned to Do Gooder, already impressed with how it was being successfully used by other campaigners. They quickly created and customised their Do Gooder campaign site and bolted on our Target Decision Makers tool to send submissions directly to the inquiry.
Erin Turner, ACCAN says … Do Gooder allowed us to quickly create a professional, action-focused campaign tool… that helped us reach more potential campaign supporters than ever before because it was so easy for people who took action to share what they had done on Twitter and Facebook.
Because of this we got a real range of people and voices contributing… to this really important inquiry
In a few short weeks an incredible 1,000+ submissions were made through Do Gooder. People did care!
And in April 2012, ACMA made an in-principal decision to change regulations to ensure all mobile calls to 18/1300 numbers will be free or low cost by January 2015.
That’s what we call a “bloody good result” here at the Do Goodery!
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